Music for product videos.
How product video music increases sales by up to 11.4 %.
Because purchasing decisions are primarily emotional.
Music in product videos can take on every nuance: from subtle background music to a captivating movie trailer soundtrack. Even if it sounds unromatic, product music is only ever a means to an end. The reason for this?
Music in product videos helps companies to “get past the brain”, because purchasing decisions are primarily of an emotional nature. In addition, modern music has a proven sales-promoting effect and has a positive impact on the corporate image.
The factual and emotional value of the product for the customer is the focus of every product video. At the same time, the product itself is presented in an appealing and target group-oriented way. If music and sound are used in the right way, a positive mood and immediate emotional connection is created.
Music therefore takes over the necessary emotional level, which would simply be neglected in a dry, factual product presentation. Music is the “passionate fuel” that brings a product to life.
Because product videos are highly versatile.
Product videos are special multimedia all-rounders because they deliver measurable marketing success and are also versatile, for example for:
Websites (e.g. landing page)
Online stores (e.g. product page)
Online campaigns (e.g. banners)
Social media (e.g. YouTube, Instagram)
Social networks (e.g. Linkedin)
Trade fairs, conferences and roadshows
Newsletter and email campaigns
Traditional media (e.g. TV, cinema)
POS displays (e.g. department store, mall, store)
Our modular system for your product videos.
You get exactly what you want. From “sound only” to “full service”, all services are available flexibly and transparently on a modular basis:
Music consulting, music composition, music production, sound design
Music/sound mixing and mastering
Speaker casting, speaker text and voice recordings
Delivery in web and TV compatible formats
Granting of all necessary rights of use
Production of complete product videos and product video series from concept and text to casting, filming, animation, editing, music and sound.
REAL
RESONANT
RARE
Clients
The Sound
of Marketing
Advertising music is a very effective tool in marketing – and yet it is often underestimated! The contact between people and brands is even more direct with music than with other media (e.g. text, images, video). This is because music arouses emotions, triggers memories and reaches the listener on a subconscious level. In addition, specific age groups, social classes and buyer groups can be addressed very precisely with target group-oriented advertising music. Well-chosen and customized music connects companies, products and brands with the desired image (e.g. serious, fresh, young, reliable). Concise and catchy advertising music also improves the supported and unsupported awareness of a brand, product or company.
Why do so many product films sound alike?
Surprisingly many product films sound far too similar: identical speakers, identical sound effects, interchangeable music. Yet the aim is to differentiate oneself from the competition, also audibly by adding one’s own touch. The reason for the uniformity? Cheap archive music and old-fashioned license free music. These music preserves are produced once. Then they have to be licensed non-exclusively umpteen times in order to recoup the costs. This is why thousands of product videos use the same music, including competing companies and agencies, for example. Sometimes even anti-constitutional groups use the same sound environment. Saving on music for product videos therefore costs nerves and image. But it also costs marketing budget, as the performance of the video, especially online, suffers from unsuitable music. Interchangeable music wastes potential, because every product is unique and special. That’s why it deserves individual acoustic and cinematic support!
Musik for product videos | Services included
Diverse music styles
- Pop
- Classic / Romantic
- Urban
- Rock
- Jazz
- Electronica
- Sound design only
- Child-oriented music
- Hypnotizing music
- Film trailer sound
Multiple Benefits
- Sales-promoting music in product videos measurably increases sales
- Appropriate music demonstrably increases the length of time viewers stay
- Positive music improves the conversion rate of product videos
- Catchy music ensures that viewers remember the product and brand better
- Exclusive music sets brands and companies apart from the competition
- Contemporary music ensures that the brand and product are perceived as modern
- A large number of thematically similar product videos can also be accompanied cost-effectively with exclusive music once it has been created
Usage rights
- Legally secure: granting of usage rights
- All online usage rights directly from the composer
- TV and cinema usage rights, regular ASCAP billing
- Date JP-Composers 0:41
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Advertising | Audio Branding
CONSULTING
We advise you on all questions:
Is the product video about the emotional benefit for the potential buyer? Is it about factual product information instead? Or is it about targeted sales promotion (e.g. discount promo)?
What budget should be used to achieve which marketing goals with the product videos and music?
REALIZATION
Our flexible modular principle ensures that you get exactly what you need.
Kontakt
JP Composers
Julian Pešek (Einzeluntermehmer)
Südstraße 45
04178 Leipzig
Telefon: +49 171 9101572
Mail: julian@jp-composers.com
