Music for explainer videos.

Modern, subtle & matching!

Why explanatory video music significantly improves the learning effect.

Music anchors knowledge and increases performance.

Good music for explanatory videos is both modern and appropriate for the target group, supports the absorption of information and triggers emotions. Only then will it have a positive influence on viewers and achieve the desired learning and advertising effects. The reason for this?

Music helps to anchor knowledge and demonstrably increases our performance. Of course, only if it is the right music.

The optimal tempo, the right sound and the perfect narrator are crucial for a strong effect. Music and sound must match the topic of the explanatory film, the brand and the narrator – and “incidentally” of course also meet the musical tastes of your target groups. This creates an exciting and harmonious overall picture. It ensures that viewers will remember the solutions and important information presented for a long time – and of course the brand itself!

Because explanatory videos are particularly versatile.

Explainer videos are very effective in marketing, because as multimedia all-rounders they can be used in a variety of ways for:

Websites (e.g. landing page)
Intranet (e.g. training videos)
Online stores (e.g. product page)
Customer meetings (e.g. product presentation)
Social media (e.g. YouTube)
Social networks (e.g. Facebook)
Trade fairs, conferences and roadshows
Training courses, tutorials and further education
Corporate TV (e.g. knowledge database)
E-learning (e.g. products requiring explanation)

Our modular principle for your explainer videos.

We deliver what you need. From “sound only” to “full service”, all services are available as a modular system:

Music consulting, music composition, music production, sound design
Music/sound mixing, mastering
Speaker casting, speaker text and voice recordings
Delivery in compatible formats for web and TV
Granting of all necessary usage rights
Production of complete explanatory videos and explanatory video series from concept and text to casting, filming, animation, editing, music and sound.

REAL

Tailored sound worlds that stick. Exclusive compositions for commercials, cinema, image films, trade shows and more.

RESONANT

Music triggers memories and emotions. We create audio that people don’t just hear – they feel it. And remember it.

RARE

Tailored sound worlds that stick. Exclusive compositions for commercials, cinema, image films, trade shows and more.

Clients

The Sound
of Marketing

Advertising music is a very effective tool in marketing – and yet it is often underestimated! The contact between people and brands is even more direct with music than with other media (e.g. text, image, video). This is because music arouses emotions, triggers memories and reaches the listener on a subconscious level. In addition, specific age groups, social classes and buyer groups can be addressed very precisely with target group-oriented advertising music. Well-chosen and customized music connects companies, products and brands with the desired image (e.g. serious, fresh, young, reliable). Concise and catchy advertising music improves the supported and unsupported awareness of a brand, a product or a company.

Why do so many explanatory films sound the same?

Many explanatory films sound the same: identical narrator, same music, always the same sound effects. A lot of potential is wasted here. The reason: archive music, production music and license free music. This canned music is produced once and licensed 100 times. This makes it non-exclusive. In practice, this means that competing companies and advertising agencies can also use the identical music. The result: hundreds of image, product and explanatory films use the identical music. Everything sounds the same, interchangeable and boring. In addition, license free music quickly becomes obsolete, as it has to be sold over a longer period of time in order to amortize economically.

Musik for explainer videos | Services included

Diverse music styles

Pop
Classic
Electronica
Music to support learning
Film score
Minimal music
Jazz
Soul

Clear Benefits

Appropriate music has been proven to increase viewer retention
Subtle music that promotes learning helps the viewer to remember information better
Catchy music ensures that the viewer remembers the brand better
Exclusive music sets brands and companies apart from the competition
Contemporary music ensures that the brand and product are perceived as modern
Positive music improves the conversion rate of explainer videos
Several thematically similar explainer videos can be cost-efficiently accompanied by the same exclusive music

Cleared usage rights

Legally secure: granting of usage rights
All online usage rights directly from the composer
TV and cinema usage rights, regular ASCAP billing

Date JP-Composers 0:41
Chicago JP-Composers 3:18
Spiral Finale JP Composers 2:24
Chance JP-Composers 0:43
Darkness JP-Composers 2:36
Smile In The Mirror JP-Composers 0:33
NMK JP-Composers 2:57
Eye To Eye JP-Composers 0:34
CarsFX JP-Composers 0:16
Carl JP-Composers 0:28
Berlin JP-Composers 0:36
Heartbeat JP-Composers 0:43

Advertising music | Audio branding

CONSULTING

We advise you on all questions:

Is the explanatory video about the product benefits for the user? Is it about explaining a difficult topic? Or should the video convey knowledge?

What budget should be used to achieve which marketing goals with the explanatory videos and music?

REALIZATION

We implement all work steps for you and can even take over the production of complete explanatory videos and the planning and delivery of the video marketing campaign on request.

Our flexible modular principle ensures that you get exactly what you need.