Music for commercials.

Modern, unique & appropriate!

Why silence in commercials is rarely a good idea.

Because advertising music measurably increases sales.

Well-chosen music in a commercial triggers emotions in the viewer that subconsciously encourage a purchase decision! A catchy melody ensures the desired recognition effect. Poorly selected music that doesn’t fit the target audience, however, can harm the success of the entire campaign.

Music for commercials is comparatively inexpensive compared to film production and media/advertising costs. It’s therefore worthwhile to test several contrasting music suggestions (layouts). The reason for this? The music and sound must perfectly match the brand and the speaker – and, “incidentally,” naturally, also meet the musical tastes of potential and existing customers.

The key to a strong impact of commercial music are optimal tempo, appropriate sound, and the perfect speaker. Modern and target-group-appropriate music for commercials triggers precisely the emotions that lead to identification with the brand. This has a positive influence on viewers, achieves above-average effects on sales and profits – and viewers will remember the brand or product for a long time!

Good commercials can be used in a variety of ways.

Commercials deliver positive results on a variety of channels:

Traditional media (e.g., TV, cinema, radio)
Websites, landing pages, microsites
Social media (e.g., Instagram, YouTube)
Social networks (e.g., Facebook, LinkedIn)
Online shops
Trade fairs, conferences, and road shows
Special offers / sales
Market launches, product presentations

A high-quality commercial is typically run over an extended period of time and requires a significant media budget (advertising costs). Therefore, it must meet the audience’s needs, avoid becoming annoying after the second viewing, and, of course, achieve the desired sales and/or image results. To ensure the commercial’s versatility and long-term usability, the music and sound should either have a certain timelessness or be so in tune with the zeitgeist that it taps into current trends.

Included services for music for commercials

We base our work on the brief and deliver precisely tailored solutions, even at the PPM (pre-production meeting). From “sound only” to “full service”, all services are available within a modular system:

Music consulting, music composition, music production, sound design
Multiple layouts to choose from (up to three), also from different composers within the team upon request
Music/sound mixing and mastering
Casting of voice actors, voiceovers, and voice recordings
Deliverd in all relevant compatible formats for web, stream, TV and Cinema
Granting of all necessary usage rights
Optional: Production of complete commercials from concept and text through casting, filming, animation, editing, music, and sound in cooperation with partner companies.

REAL

The music is produced with exciting artists, professional studio musicians, and world-renowned multi-instrumentalists. The feel and groove match the attitude to life conveyed by the brand.

RESONANT

Music triggers memories, captures the listener’s attention, and creates positive associations with the brand. So that the target audience hears, feels, and experiences it—and never forgets it.

RARE

We create memorable soundscapes specifically for brands. We produce custom music for commercials, cinema advertising, image films, trade fair films, and virals. From catchy advertising songs to epic orchestral sounds.

Clients

The Sound
of Marketing

Advertising music is a highly effective marketing tool – and yet is often underestimated! The connection between people and brands is even more direct with music than with other media (e.g., text, images, video). Music evokes emotions, triggers memories, and reaches the listener on a subconscious level. Targeted advertising music can also be used to very precisely address specific age groups, social classes, and buyer groups. Well-chosen and individually adapted music connects companies, products, and brands with the desired image (e.g., reputable, fresh, young, reliable). Concise and catchy advertising music also improves the aided and unaided awareness of a brand, product, or company.

But why are many spots so strenuous?

The sound is loud, the speaker talks fast, the music is super-hip – and then, of course, there’s a lot of information about the product. Each of these aspects is good and right, because volume is important, fast speech is better received, and contemporary sound appeals to young target groups. And people also want to know something about the product. But heads and nerves, overheated by social media and its dopamine loops, need something different. That’s why sometimes a deliberately used solemn silence in a commercial works. If the right music before (or after) creates the right emotions. Let’s create un-annoying commercials together!

Music for commercials | Services included

Wide range of fresh and retro musical styles

Pop, Rock, Indie
acoustic, Singer songwriter
Hip-Hop, Urban, R&B
Electronica, House, Minimal
Classical, Baroque
Americana, Country
Schlager 🙂
Film Scores, Film Trailers
Jazz, Big Band, Soul
Style crossover, e.g., Electro-Pop & Dubstep, Film Scores, and Electronica

Maximum differentiation from the competition

Catchy music helps viewers remember the brand better.
Contemporary music ensures that brands and products are perceived as modern.
Exclusive music sets brands and companies apart from the competition.
A timeless aspect of music and sound ensures that the commercial can be used unchanged for a long time.
Appropriate music has been proven to increase viewer retention.
Commercials that are fast-paced, informative, and emotional, yet not annoying, ensure a good relationship between the viewer and the brand.
Positive music improves the advertising impact of commercials.

Legal certainty regarding music use

Legally secure: Granting of usage rights
All online usage rights directly from the composer
TV and cinema usage rights, regular ASCAP / GEMA billing

Date JP-Composers 0:41
Chicago JP-Composers 3:18
Spiral Finale JP Composers 2:24
Chance JP-Composers 0:43
Darkness JP-Composers 2:36
Smile In The Mirror JP-Composers 0:33
NMK JP-Composers 2:57
Eye To Eye JP-Composers 0:34
CarsFX JP-Composers 0:16
Carl JP-Composers 0:28
Berlin JP-Composers 0:36
Heartbeat JP-Composers 0:43

Advertising music | Audio branding

CONSULTING

We can advise you on all your questions:

By how much should the music in the commercial increase sales? Is it about giving a new brand the desired image? Is it about raising awareness of social issues? Or is it about promoting a special event?

What budget should be used to achieve which (marketing) goals with the commercial and its music?

REALIZATION

Soundscapes which are created specifically for brands and products stay in the mind reliably for a long time.

We produce custom music for commercials (TVCs), cinema, image films, trade fair films, social spots, and viral campaigns. From catchy commercials to fat urban grooves to epic orchestral sounds.